广西中小企业面向东盟网络营销法治化探析  

The Rule of Law in Network Marketing of Small and Medium-sized Enterprises in Guangxi and ASEAN Countries

作　　者：唐霄[1,2] 赵慧[3] 郑方辉[4,5] 

机构地区：[1]华南理工大学 [2]广西大学商学院 [3]广西大学中国-东盟研究院 [4]华南理工大学公共管理学院/法学院 [5]全国政府绩效管理研究会,广东广州510640

出　　处：《广西民族大学学报（哲学社会科学版）》2017年第2期153-156,共4页JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION

基　　金：2015年度广西壮族自治区教育厅科学研究项目(项目编号:KY2015YB025)

摘　　要：网络营销是一种新型市场营销方式。中国-东盟博览会永久落户南宁,给广西中小企业与东盟国家之间的网络营销的发展带来了重大机遇和挑战。广西中小企业与东盟国家网络营销主要存在缺乏相关立法、网络营销执法水平低下、营销人员法制意识淡漠和法治化人才缺乏等问题。上述问题可以从网络营销立法、网络营销执法、网络营销守法和加强专业人才培养四个视角提出相关措施,以期为广西中小企业与东盟国家的网络营销法治化实现路径提供参考。The network marketing is a new way of marketing. Nanning has been the permanent venue for China-ASEAN Expo, which has brought unprecedented opportunities to the development of network marketing between small and medium-sized enterprises in Guangxi and ASEAN countries. However, chal- lenges have gone side by side, such as laws and regulations related to network marketing being insufficient, low enforcement level of network marketing law staff, the absence of legal consciousness of marketing staff and lack of rule of law talents. Therefore, this paper proposes the countermeasures and advices from four perspectives of the legislation, enforcement and obedience to laws and regulations of network marketing and enhancement of the professionals cultivation. Hopefully, these countermeasures and advices can pro- vide some references to realize the rule of law in network marketing for Guangxi＇s small and medium-sized enterprises in ASEAN region.

关 键 词：广西中小企业 东盟 网络营销 法治化 

分 类 号：F127[经济管理—世界经济]