陕北旅游工艺品的开发策略  

Development Strategies of Tourism Handcrafts in Northern Shaanxi

作　　者：刘霞[1] 梁昭华[2] 翟文文[1] 

机构地区：[1]陕西工业职业技术学院,陕西咸阳712000 [2]西安工程大学,陕西西安710048

出　　处：《陕西工业职业技术学院学报》2017年第1期72-74,共3页Journal of Shaanxi Polytechnic Institute

摘　　要：文章系统分析了陕北旅游工艺品市场存在的问题，提出了科学规划、突出特色、提升品质、加强宣传的开发策略，对于陕北旅游工艺品产业的健康发展，具有一定的积极作用。This paper makes a thorough analysis of the problems in the tourism handicraft market and puts forward some strategies, such as：making a scientific plan, highlighting the characteristics of local tourism, improving the tourism quality and strengthening the development strategy of propaganda. These strategies will play positive roles for the sound development of Northern Shaanxi tourism handicraft industry.

关 键 词：陕北 旅游工艺品 开发策略 

分 类 号：J528[艺术—艺术设计]