受众视阈下马克思主义大众化实效性研究:载体重构与机制优化  

Practicability of the popularization of Marxism in the perspective of audience:Reconstruction of carriers and optimization of the mechanism

作　　者：黎欢[1] 

机构地区：[1]西南科技大学马克思主义学院,四川绵阳621010

出　　处：《滇西科技师范学院学报》2017年第1期31-34,共4页Journal of West Yunnan University

摘　　要：受众是马克思主义大众化的出发点与落脚点,即既要从受众的角度出发规划马克思主义大众化的整体传播过程,又要依据受众的实践来检验马克思主义大众化传播的实际效果。以传播学受众理论为视角,剖析当前影响和阻碍马克思主义大众化的影响因素与问题困扰,并通过载体重构和机制优化的途径来提升马克思主义大众化的实效性。Audience is the point of departure and foundation of the popularization of Marxism, that is, the planning of the whole process of the popularization of Marxism starts from the perspec- tive of the audience and relies on the audience for assessing the results. From the perspective of audience theory in communication studies, this paper analyzes the factors and problems hindering the popularization of Marxism and proposes the strategies for improving the popularization of Marx- ism through the reconstruction of carriers and the optimization of the mechanism.

关 键 词：受众 马克思主义大众化 实效性 载体重构 机制优化 

分 类 号：G222.3[文化科学]