垂直社交产品的内容选择研究  

Content Selection of Vertical Social Products

作　　者：张完硕[1] 刘丽珺[1] 

机构地区：[1]武汉理工大学,武汉430070

出　　处：《设计艺术研究》2017年第2期47-52,共6页Design Research

摘　　要：在社交产品垂直化已经成为社交产品全新发展模式的背景下,通过对垂直社交产品的现状以及目前典型热门垂直社交产品案例的分析,认为垂直社交产品在内容选择方面,需要在制定聚焦主题的同时找寻市场的空白点,尽可能挖掘用户更深层次的需求,并确保选择的内容具有更强的用户粘性。同时,可以运用"共享"的概念赋予产品社交的场景属性,来提高垂直社交产品的社交质量并获取一定的文化价值。另外,可以使产品内容与离线商务模式相结合,以创造垂直社交产品更大的市场价值。Abstract： Under the background that social product verticalization has become the brand new development mode of social product, by means of analyzing the status of vertical social product and current typical vertical social product, it is believed that, the content selection of vertical social product should look for market blank while formulating the focus, strive to excavate users＇ demands in deeper hierarchy, and guarantee stronger user viscosity of selected content. Meanwhile, it is available to endow product with social scene attributed by using ＂sharing＂ concept to enhance the social quality of vertical social product and obtain certain cultural value. In addition, it is recommended to combine product content with offline business model so as to create higher market value of vertical social product.

关 键 词：垂直社交 内容选择 社交产品 

分 类 号：J524.1[艺术—艺术设计]