SWOT模型视角下衢州乡村休闲旅游调查及提升策略探析  

Rural Leisure Tourism Survey and Promotion Strategy from the Perspective of SWOT Model in Quzhou

作　　者：王晓辉[1] 

机构地区：[1]浙江衢州职业技术学院经济管理学院,浙江衢州324000

出　　处：《商业经济》2017年第6期77-79,共3页Business & Economy

基　　金：衢州市社科联项目:衢州乡村休闲旅游调查及提升策略研究--基于SWO T分析模型(15Q SKG11YB);衢州职业技术学院科研项目:基于SWOT模型视角的衢州乡村休闲旅游可持续发展研究(QZYY1525)

摘　　要：随着经济的发展,旅游业正在经历由观光旅游向休闲旅游转变的过程。衢州市坚持"绿水青山就是金山银山"理念,全面推进乡村休闲旅游。衢州乡村休闲旅游市场机遇与挑战并存,潜力巨大,需要各方面共同努力,才能实现可持续发展。面对激烈的竞争,衢州市应该利用自身生态优势,扬长辟短,对现有旅游产品进行调整和更新,满足消费者多样化需求,实现可持续发展。With the development of economy, tourism industry is changing from the sightseeing tour to leisure tourism.Quzhou adheres the concept of that beautiful scenery is the gold and silver mines to promote the rural leisure tourism comprehensively. The rural leisure tourism market has both opportunities and challenges, and has great potential, so it needs efforts from various aspects to achieve sustainable development. Facing the fierce competition, the government should avoid weaknesses by means of its own ecological advantages, adjust and update the tourism products, and satisfy the diversification of consumer demand, so as to realize the sustainable development.

关 键 词：衢州 乡村休闲旅游 现状 SWOT模型 策略 

分 类 号：F420[经济管理—产业经济]