“互联网+”下城市出租车服务模式对比研究——基于出租车服务利润率的测算与分析  

A Comparative Study On The Service Mode of Urban Taxi Under "Internet +" Formats——Based On Analysis Of Taxi Service Profit Margin

作　　者：胡蓓蓓[1] 孔亚文 孙蒙鸽 董现垒[1] 

机构地区：[1]山东师范大学管理科学与工程学院

出　　处：《价格理论与实践》2017年第2期142-145,共4页Price:Theory & Practice

基　　金：2016年国家社会科学基金"互联网+"背景下我国城市出租车市场的管理创新研究"(16CJY056);山东省自然科学基金"网约"专车"对传统出租车市场管理创新的推动研究"(ZR2016GB03);国家社会科学基金"基于网络信任体系构建的网络谣言识别与阻断机制研究"(14BTQ049)资助

摘　　要：随着大数据时代的到来,网约车作为"互联网+"下的一种新业态,对大众生活产生了深刻影响。网约车的出现促进了出租车市场的信息共享与信息对称,降低了乘客与司机的匹配成本。本文以此为切入点,通过对传统出租车、网约"出租车"、网约"专车"和"顺风车"这四种服务模式下有载率的量化,构建包含车速参数和利润率的出租车服务模型,以济南市的十条特定路段为例进行实证研究。结果表明:从专职司机角度,在高峰期,传统出租车、网约"出租车"及网约"专车"接"远途单"的收益更高,而对于"顺风车"顺路接"近途单"更为有利;在非高峰期,这四种服务模式接"近途单"的收益更高。With the advent of the information era, the new wave of ＂Internet ＋＂ swept through all areas of society. The emergence of the network about the car promotes the taxi market infor- mation sharing and information symmetry, reducing the cost of matching passengers and drivers. As a breakthrough point, this article, through the traditional taxi, ＂order-online taxi＂,＂order-on- line private car＂ and ＂free-ride＂ these four modes of load rate quantization, constructs a model of taxi service which contains the speed parameters and the profit margin, with ten specific sec- tions of Ji Nan city as an example. The results show that from the perspective of drivers, at the peak, the traditional taxi, ＂order-online taxi＂ and ＂order-online private car＂ ordering receiving about ＂long distant list＂ get more profits, and ＂free-ride＂ ordering receiving about ＂nearly stay single＂ is more economical; at the off-peak, these four kinds of service mode with ＂near way＂ have more revenue. Regardless of the waiting the passengers and shared economic, selecting time and external factors, from the perspective of the ＂free ride＂ is more economical.

关 键 词：互联网+ 出租车 网约车 服务利润 

分 类 号：F572[经济管理—产业经济]