“互联网+”时代阅读行为与阅读推广策略研究  

Research on the Reading Behavior and Reading Promotion Strategy in“Internet +”Era

作　　者：陈翠英[1] 刘振东[1] 韩风华[1] CHEN Cuiying LIU Zhendong HAN Fenghua

机构地区：[1]河北政法职业学院,河北石家庄050061

出　　处：《图书情报导刊》2017年第2期25-29,共5页Journal of Library and Information Science

基　　金：河北省规划办河北省社会科学基金项目(省)级课题"互联网+时代阅读行为与阅读推广策略研究"(编号:HB16TQ002)

摘　　要："互联网+"时代,不仅使公众的阅读行为发生了改变,而且对全民阅读推广工作也提出了新的要求,阅读服务模式和宣传推广方式等必将发生深层次的变革。以问卷调查的形式,调查分析了我国公民的阅读现状,指出了"互联网+"时代阅读推广服务面临的问题和挑战,提出了"互联网+"时代全民阅读推广长效机制建设的思路,旨在为全民阅读推广工作提供参考。In ＂Internet＋＂ era, the reading behavior of the public has been changing, and the new requirements for the promotion of nationwide reading have been put forward. The reading service and promotion modes are also undergoing profound changes. The article investigates and analyzes the current reading situation of the citizens by means of questionnaire survey, points out the problems and challenges in the reading promotion service during the ＂Internet＋＂era, puts forward the way of constructing the long-term national reading promotion mechanism, aims at providing reference for the promotion of national reading.

关 键 词：互联网+ 阅读推广 阅读方式 评价制度 

分 类 号：G252.17[文化科学—图书馆学]