商业展示设计的体验经济化转变  

Experience Economy Transformation of Commercial Display Design

作　　者：蒋音恬 丁伟[1] JIANG Yin-tian DING Wei(East china University of Science and Technology, Shanghai 200237, Chin)

机构地区：[1]华东理工大学,上海200237

出　　处：《艺术与设计（理论版）》2017年第4期47-49,共3页Art and Design

摘　　要：随着经济发展,以消费者为主导的体验经济模式逐渐取代非体验经济模式,并带动了产品创新、企业运行及市场运行三大模式的转变。商业展示作为连接产品、企业及市场的重要传播环节,其目标市场、体验主题、体验流程和互动模式直观显现出了体验经济模式的运行宗旨。文章从多方面分析了体验经济化转变向商业展示提出的要求,并阐述了相应的商业展示设计方案,以期能够为更多的商业展示设计提供正确的体验经济化发展方向。As the economy develops, consumer oriented experience economy model gradually replaces non experience economy mode. And promote the product innovation mode, enterprise operation mode and market operation mode change. Commercial display is an important link to connect products, enterprises and markets. Its target market, experience theme, experience process and interactive mode intuitively show the operating purpose of the experience economy model. This paper analyzes the requirements of the transition from experience economy to commercial display from various aspects, and elaborated corresponding commercial display design plans, in order to provide commercial display designers with correct design directions.

关 键 词：体验经济 体验设计 商业展示 转变 

分 类 号：F713.7[经济管理—产业经济]