直面阻碍的一股无法阻碍的力量——美国电视数字化播出史略  

A Power Facing Huge Obstacles but Still Moving Forward: The History of the Digital Broadcasting of American Television

作　　者：陶冶[1] 

机构地区：[1]浙江传媒学院文化创意学院

出　　处：《浙江传媒学院学报》2017年第2期80-86,152,共7页Journal of Zhejiang University of Media & Communications

基　　金：2015年国家社会科学基金艺术学项目"‘盎格鲁-美利坚’体系对我国引进电视节目模式‘再造’的借鉴性研究"(15CC27)的阶段性成果;2015年浙江省媒体传播优化协同创新中心课题"‘利基’媒介理论视角下我国电视频道建构研究"(201502)的阶段性成果

摘　　要：美国电视研究近期的热点是给电视的新时代进行断代,然而从2005年6月Youtube诞生至今,这个模糊的新时代已过去了整整10年。美国电视数字化播出的这10年面对着传统电视业巨大的阻碍力量而不断前进着,其间Youtube、Netflix、葫芦网等的成功直接成就了大大小小的各种中国版网站。更重要的是,在这条不知方向的路上,美国电视的数字化播出创造了自己的播出平台,催生了传送管道的革新并一举改变了电视产业的经济模式,这些都是值得我们梳理和观照的。Lately one of the hottest topics of discussion in American television studies has been the periodization of the new era of television,although over a decade of this fuzzy new era has passed since the creation of Youtube in June2005.During these ten years,the digital broadcasting of American television has been greatly challenged by the power of the traditional television industry,but it still moved forward,so much so that Youtube,Netflix and Hulu's success has given rise to numerous Chinese versions.Moreover,while following this path into a yet-to-be-determined direction,the digital broadcasting of American television has created its own distribution platforms,promoting the transformation of transmission channel,which has changed the economic model of American television.All the above-mentioned issues are worth discussing and reflecting upon.

关 键 词：美国电视 数字化播出 播出平台 传送管道 经济模式 

分 类 号：G229.712[文化科学]