跨境电商提升小商品出口竞争力的机理与策略——以义乌为例  

On the Mechanism and Strategy of Cross-border E-commerce to Enhance the Competitiveness of Small Commodities Export:A Case Study of Yiwu

作　　者：严厚雁[1] 

机构地区：[1]金华职业技术学院国际商务学院,浙江金华321007

出　　处：《安徽职业技术学院学报》2017年第1期30-34,共5页Journal of Anhui Vocational & Technical College

摘　　要：文章通过国际市场占有率、显示性比较优势指数、出口贡献率指标定量估算义乌小商品的出口竞争力并分析面临的主要问题,分析跨境电商提升小商品出口竞争力的机理,最后提出发展跨境电商提升义乌小商品出口竞争力的策略。Through the IMS index, RCA index, export contribution rate calculate Yiwu small commodity- export competitiveness, we analyze the main problems faced and the mechanism of the development of cross-border e-commerce enhancing the export competitiveness of small commodity. Finally, the countermeasures of develop- ment of cross-border e-commerce enhancing Yiwu small commodity＇s export competitiveness are put forward.

关 键 词：跨境电商 小商品出口竞争力 机理与策略 义乌 

分 类 号：F752.6[经济管理—国际贸易]