出口贸易视角下江苏家具品牌建设研究  

Research on the Furniture Brand Construction of Jiangsu from the Perspective of Export Trade

作　　者：汪浩[1] 谢加封[2] 朱长宁[1] 王茜[1] 

机构地区：[1]金陵科技学院商学院,江苏南京211169 [2]南京林业大学人文学院,江苏南京210037

出　　处：《金陵科技学院学报（社会科学版）》2017年第1期6-9,共4页Journal of Jinling Institute of Technology(Social Sciences Edition)

基　　金：江苏省高校哲学社会科学研究基金项目(2014SJD210);金陵科技学院引进人才科研启动基金(jit-rcyj-201302);江苏省高校"青蓝工程"中青年学术带头人项目资助

摘　　要：我国是家具出口贸易第一大国,家具产业有望成为第一大支柱产业。江苏既是经济大省,也是贸易强省,但江苏家具出口贸易发展水平与全国整体水平相比仍有一定的差距。分析江苏品牌家具出口贸易问题,其具体表现为:有影响力的知名家具品牌缺乏;品牌家具的定价话语权缺失;品牌家具企业国际竞争压力加大;品牌家具设计水平不足。在此基础上,提出家具品牌建设对策:加强家具品牌管理,营造良好的政策环境;发挥行业协会的作用,制定家具行业标准;加强品牌设计创新,重视品牌设计人才的培养。Currently China has become the first largest furniture export trade country in the world, and furniture industry is expected to become China’s largest pillar industry. Jiangsu is not only an e-conomy-prosperous province, but also a powerful province in trade. However, and there is a certain gap between Jiangsu’s furniture export trade and the national level. To analyze the export trade of brand furniture in Jiangsu, there are the following problems： lack of influential well-known furniture brands; lack of the pricing discourse power for brand furniture; increase of international competition pressure for brand furniture enterprises; and lack of brand furniture design level. On the basis of the above analysis, the paper put forward some construction and development suggestions for brand furni-ture enterprises： to create a good policy environment for furniture brand construction, to strengthen the management of furniture brand, to exert the role of industry associations, to formulate the stand-ard of furniture industry, to strengthen the brand design innovation, and to pay attention to the culti-vation of brand design talents.

关 键 词：家具出口贸易 家具市场 品牌建设 江苏 

分 类 号：F127[经济管理—世界经济] F74