大数据价值及其在网络舆情挖掘中的应用  

On Value of Big Data and its Application in Network Public Opinion Mining

作　　者：陈雪刚[1] 张家录[2] 程杰仁[3] 

机构地区：[1]湘南学院软件与通信工程学院,湖南郴州423000 [2]湘南学院数学与金融学院,湖南郴州423000 [3]海南大学信息科学技术学院,海南海口571101

出　　处：《湘南学院学报》2017年第2期47-50,57,共5页Journal of Xiangnan University

基　　金：教育部人文社会科学研究项目(No.15YJC870004);湖南省哲学社会科学基金项目(No.13YBA302)

摘　　要：在线网络已成为思想文化信息的集散地,缺乏有效监控将对社会发展产生不良影响,利用现有数据挖掘技术对大数据环境下的在线网络舆情的发展与演化进行研判和预测是有限的.本文从不同的学科角度论述了在线网络舆情研究现状,揭示出大数据对在线网络舆情研究的重要性,并从政府、学术研究界和企业界方面论述了大数据的战略价值,介绍了大数据技术以及在网络舆情中的应用,对大数据在网络舆情研究的发展方向进行了展望,为大数据在网络舆情中应用研究提供指导.The online network has become the center of various ideas and cultural information,and the lack of effective monitoring will have a negative impact on social development,and it is limited that development and evolution of online public opinion were judged and forecast using traditional data mining technology in the big data environment. Firstly,this paper discusses the current situation on research of the online public opinion from different perspectives,and reveals the importance of big data in online public opinion research,and analyzes the strategic value of big data is from the aspects of the government,academia and business circles,then prospects the development trend of big data in internet public opinion research; secondly,the big data technology and the application of internet public opinionis introduced; finally,it prospects the development trend of big data in internet public opinion research in which some guidance for the application are given.

关 键 词：大数据 在线网络 舆情 数据挖掘 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]