基于体验经济的汾酒文化旅游开发研究  

Study of “Fenjiu” Cultural Tourism Development Based on Experience Economy

作　　者：郭丽琴[1] 李晋宏[1] 冯卫红[1] 

机构地区：[1]太原师范学院地理科学学院,山西晋中030619

出　　处：《辽宁农业职业技术学院学报》2017年第2期56-58,共3页Journal of Liaoning Agricultural Technical College

摘　　要：体验式经济来临,文化旅游成为了体验经济下旅游业发展的重要组成部分。研究的汾酒集团是中国最早进行传统民族文化型旅游开发的工业企业之一,是国内白酒业清香的鼻祖。其旅游资源丰富,文化内涵深厚,旅游开发已经有了一定的基础。但是,体验经济视角下的旅游产品相对欠缺。文章通过研究汾酒景区发展文化旅游的现状,分析发展中存在的问题,提出体验经济下景区开发的原则、步骤、思路,并提出开发策略,以其对创新发展提供借鉴。Experiential economy era is coming and tourism has become the pioneer of experiential economy. As one of the domestic industrial enterprises who make the tourism development of traditional national culture form earliest in china, Fenjiu group, which is studied in the paper, is the ancestor of fen-flavor liquor in domestic liquor-making industry. It is rich in tourism resources and has the profound cultural connotation. It innovates experienced tourism products and puts forward the marketing strategy by studying the present development situation of Fenjiu cultural experience tourism, analyzing the problems existing in traditional Fenjiu cultural tourism, and making the preliminary study of the principles ,procedures and ideas of Fenjiu cultural tourism development based on the experience.

关 键 词：体验经济 汾酒文化旅游 体验旅游产品 

分 类 号：F590.8[经济管理—旅游管理]