泰山东岳庙会暨民俗风情文化节国内客源市场调查研究  

Study on Domestic Tourists Market of Mountain Tai Temple Fair

作　　者：张翠晶[1] 

机构地区：[1]河北建材职业技术学院,河北秦皇岛066004

出　　处：《辽宁农业职业技术学院学报》2017年第2期62-64,共3页Journal of Liaoning Agricultural Technical College

摘　　要：传承千年的泰山东岳庙会是我国国家级非物质文化遗产和泰安最具特色的传统旅游节庆活动。依据国内游客抽样调查资料和其它有关统计资料综合分析庙会国内客源市场年度变化与空间分布特点,以此确定泰山东岳庙会客源市场定位方向及开拓重点。Mountain tai Temple Fair is the national non-material euhural heritage of China and also the most unique traditional tourism festival activities of Tai ＇ an town. According to the data of the sample survey of its domestic tourists, the author analyzes its market annual changes and spatial distribution characteristics of the tourists , then establishes the tourists origin target and its developing emphasis.

关 键 词：泰山东岳庙会 国内客源市场 地理集中性指数 

分 类 号：F592.7[经济管理—旅游管理]