利用大数据分析大学生消费行为的方案设计  

Design of College Students' Consuming Behavior Analysis Based on Big Data

作　　者：段群[1,2] 弋改珍[1] 韩丽娜[1,2] 

机构地区：[1]咸阳师范学院计算机学院,咸阳712000 [2]咸阳师范学院图形图像处理研究所,咸阳712000

出　　处：《现代计算机》2017年第8期64-66,共3页Modern Computer

基　　金：陕西省教育厅专项基金资助项目(No.16JK1823);咸阳发展研究院横向项目(No.16XFY014);咸阳师范学院专项基金项目(No.15XSYK045)

摘　　要：随着市场经济的快速发展,大学生的物质生活越来越丰富,消费行为也发生很大的变化,出现高消费、盲从消费、冲动消费、面子消费等一些消费问题。为了分析此问题,找出原因及解决方案,设计分析大学生消费行为的研究方案,此方案设计包括研究内容的设计、研究方法的设计、研究技术路线的设计。首先,研究大学生相关消费模型、设计针对性的调查问卷、收集大学生一卡通的消费数据;然后,研究大数据应用现状,利用大数据的处理方法统计、分析大学生的消费数据,构建大数据环境下大学生消费者行为的模型;最后,应用此模型到实际大学生消费行为中,跟踪消费行为结果数据,总结建立模型的优缺点,调整模型。最终给出适合我校大学生消费的模型,为大学生理性消费给出指导性建议。With the rapid development of market economy, college students＇ increases richly material life, consuming behavior is also great changes, the high consumption, blindly, impulsive consumption, such as face consumer consumption problems. In order to analyze this problem, finds out the reason and solution, designs the analysis of college students＇ consuming behavior research plan, the design includes the de- sign of the design of the research content, research methods, research the design of the technical route. First, studies the college students＇ consumption model, and designs questionnaire, and collects college student card consumption data; Then, studies big data status, statistics data based on big data, analysis the consumption of college students, builds college students environment model of consuming behavior based on big data; Finally, applies this model to the actual college students＇ consumption behavior, tracks the result data of consuming behavior, summarizes the advantages and disadvantages of the model, model of the adjustment. Gives a suitable model of college students＇ consumption, gives guidance for college students＇ rational consumption.

关 键 词：大数据 大学生 消费行为 

分 类 号：G645.5[文化科学—高等教育学]