网络舆情演进特质分析  

Analysis on the Evolution of Online Public Opinion

作　　者：宁晓希[1] 

机构地区：[1]甘肃政法学院,甘肃兰州730070

出　　处：《中国有线电视》2017年第4期526-529,共4页China Digital Cable TV

基　　金：甘肃省社科规划项目(14YB081)

摘　　要：从国内网络舆情传播特性分析入手,指出小世界网络模型下的网络舆情演进特点,综合分析网络舆情的4类主体特征和国内网民4类行为特征,通过对网络用户主体行为特征、行为动机和网络关系进行合理抽象,探究在信息社会环境交融影响之下,对网络舆情动态演进的影响权重。Starting from the analysis of domestic public opinion communication characteristics, this paper points out the online public opinion evolution characteristics under the small world network model. It compre- hensively analyzes the four main features of online public opinion and four characteristics of domestic netizens＇ behaviors. Through the analysis of the relationship between netizens＇ behavior features, motivations and net- work, this paper explores the influence of information society on the evolution of online public opinion.

关 键 词：网络舆情 传播特性 主体特征 行为特征 

分 类 号：C912.63[经济管理]