绵阳大学生旅游需求研究  

Undergraduates' Tourism Demand: A Research Based on the Survey Data Collected from Undergraduates in the City of Mianyang

作　　者：谭颖[1] 邹洪伟[1] 张省[1] 

机构地区：[1]绵阳师范学院,四川绵阳621000

出　　处：《绵阳师范学院学报》2017年第4期126-132,共7页Journal of Mianyang Teachers＇ College

基　　金：基金项目:四川省旅游发展研究中心"<旅游法>实施与旅行社产业转型发展研究"(LYC14-24)

摘　　要：基于绵阳大学生的调查数据,本文从绵阳大学生的旅游态度、观念和动机,旅游偏好,旅游消费行为时间规律和经济规律四个维度分析了绵阳大学生的旅游需求,提出应该紧紧抓住绵阳大学生旅游需求的性质、特点,有针对性地开发、拓展大学生旅游市场,科学设计大学生旅游线路,生产、开发大学生乐于接受、买得起、用的上的旅游产品、旅游纪念品等。不断拓展休闲度假、游学、文化新知等综合化的旅游方式,不断丰富各级各类旅游资源,发展适合大学生身心特点的旅游市场,不断做大做强郊游等短时间、低消费的旅游项目和旅游方式,不断培育旅游市场新的增长点。With the survey data collected from undergraduates in Mianyang City, this paper analyzes under- graduates＂ tourism demand from four aspects： a. attitude, concept and motivation of undergraduate tourists; b. preference of undergraduate tourists; c. time pattern of undergraduate tourism consumption; d. economic laws of undergraduate tourism. The analysis shows： due to the features and characters of undergraduateg tourism demand, the developing of tourism market and products should be specific and oriented with reasonable traveling line design, practical and affordable tourism products and souvenir. Three measures can be taken to achieve above targets and to cultivate the new increasing point in tourism market： to develop new comprehensive tourism patterns in the form of recreational tourism, learning by traveling and new interpretation of historical spots, to enrich the tourism resources of different types, to design undergraduate - oriented tourism market answering to their physical and mental fea- tures, and to strengthen such short- period, low- consumption tourism patterns as suburb trips.

关 键 词：绵阳大学生 旅游需求 旅游偏好 旅游消费行为 

分 类 号：F592.7[经济管理—旅游管理]