企业社会责任悲观论的反思  

Reflection on Corporate Social Responsibility Pessimisms

作　　者：肖红军[1] 张哲[2] XIAO Hongjun ZHANG Zhe(Chinese Academy of Social Science Institute, Beijing, China Tsinghua University,Beijing, China)

机构地区：[1]中国社会科学院工业经济研究所 [2]清华大学社会科学学院

出　　处：《管理学报》2017年第5期720-729,共10页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71472186)

摘　　要：企业社会责任发展的百年历史中,社会责任悲观论总是不绝于耳。尤其是2006年以来,"社会责任是否已经死了"的争论在媒体、国际组织和学界呼声渐高,将社会责任的未来发展蒙上了一层阴影。通过梳理社会责任发展的百年历史,对企业社会责任悲观论的缘起和规律进行探索,并对当前较为流行的社会责任悲观论进行了不同维度的归纳和逻辑剖析。针对企业社会责任悲观论存在的理论和逻辑谬误,构建了走出企业社会责任悲观论的逻辑框架,并提出了企业社会责任远离悲观论的两个建议,即加速推进企业社会责任领域形成共识,以及构建健康可持续的企业社会责任生态圈。During the 100 years~ history of Corporate Social Responsibility, Pessimism has been always prevalent. Especially since 2006, the debate ＂whether social responsibility has already dead＂ has been gradually attracting increasing attention, which casts a shadow on the future development of Corporate Social Responsibility. This paper reviewed the development of Corporate Social Responsi- bility in the past century, explored the origin of the pessimisms on Corporate Social Responsibility, and analyzed the most popular pessimisms through different dimensions. This paper argued that there are theoretical and logical fallacies of corporate social responsibility pessimisms, and proposed a new logical framework and based on which, this paper gave two solutions to keep away from the Corporate Social Responsibility pessimisms： First, prompt to form consensus in the field of Corporate Social Responsibility; Second, ecologically prompt the development of Corporate Social Responsibility.

关 键 词：企业社会责任 模糊性 企业社会责任生态圈 

分 类 号：C93[经济管理—管理学]