中国网络视频行业发展研究  

Research on the Development of Chinese Online Video Industry

作　　者：王超[1] 

机构地区：[1]安徽新华学院商学院,安徽合肥230088

出　　处：《洛阳师范学院学报》2017年第3期48-51,共4页Journal of Luoyang Normal University

基　　金：安徽省高校人文社科重点项目(SK2016A0453)

摘　　要：目前,中国视频网站经过市场激烈竞争,已发展到以优酷土豆、爱奇艺PPS、腾讯视频、乐视网等为主的市场寡头阶段。中国网络视频行业赢利模式主要为收费广告、版权分销以及付费观看等模式。发展中还存在着版权费成本高、视频内容同质化以及经营模式不成熟等不足。中国未来视频行业的发展PC端将会放缓,移动端将成为新主流,平台+内容+终端将成为主流竞争模式,赢利模式也将呈现出多样化趋势。After fierce competition in the market, Chinese network-video industry had become an oligopoly market led by Youku, Tudou, iQIYI-PPS, Tencent video and LETV. The prevailing profit model of this industry is advertising income, copyright distribution and online pay-per-view. This industry is faced with such problems as high royalty, similar video contents and immature business model. The future online video industry will see a business slowdown at PC end. The mobile end business will become the mainstream. Platform ＋ content ＋ terminal will be the mainstream competition model and the profit model will be diversified.

关 键 词：网络视频行业 发展历程 赢利模式 发展预测 

分 类 号：F490.6[经济管理—产业经济]