社会媒体语境下的网络出版传播  

Network Publishing Communication in the Context of Social Media

作　　者：程瑶[1] 杨思杰[1] 

机构地区：[1]安徽工程大学艺术学院,安徽芜湖241000

出　　处：《洛阳师范学院学报》2017年第3期93-96,共4页Journal of Luoyang Normal University

基　　金：国家社科基金艺术学项目(16BG092)

摘　　要：社会媒体以强大的交互性、社区化等特征重塑了网络环境下的社会关系,并推动了弱关系的强势转化。此种媒体发展的生态性变化突破了既有的出版模式,在传统出版行业的社会媒体化实践中显现出强大应用性,关系与内容的革新界面组合将成为出版行业发展的显著力量。未来的行业发展中,平台搭建与关系维系固然重要,但更需要利用平台优势充分挖掘优质选题,深耕出版内容,这将有效组合关系与内容的协同,为基于社会媒体语境的出版实践提供强大的动力支持。With strong interactivity, community and other characteristics, social media has reshaped social relations in Internet environment and facilitated the transformation form weak relations to strong relations. This change of the ecological development of media has broken out of the existing publication model, and represents a powerful practicability in the social media practice of traditional publishing industry. The innovative interfacing blend of relations and content will be a significant developmental force in publication industry. As for the future development of this industry, while platform building and relation maintenance are important, platform advantages need to be exerted to tap quality subjects and foster quality publication content to effectively coordinate relations and content to provide significant support for publication practice under social network environment.

关 键 词：弱关系 社会媒体 网络出版 革新 

分 类 号：G237.6[文化科学]