国产汽车标志设计批评  

Criticism on Design of Chinese Automobile

作　　者：白蛟蛟 

机构地区：[1]湖南师范大学工程与设计学院,湖南长沙410000

出　　处：《教育教学论坛》2017年第26期7-8,共2页Education And Teaching Forum

摘　　要：本文运用了比较的方法对国产汽车标志与国外汽车标志进行分析和类比,通过国外著名汽车品牌的标志设计作为参考,提出了国产汽车品牌在标志设计中存在的问题,认为设计师在国产汽车在标志设计中应当与时俱进,用变化、发展、创新的眼光来进行汽车的标志设计,使国产汽车标志更具时代性和识别性。得出了在国产汽车标志设计中"山寨"了国外汽车标志的现象比较多的结论,然后说明了设计师不应简单的对国外成功标志设计案例进行变形、增加、减少、甚至是照搬,而应该通过对国外成功标志设计的深入了解,设计出具有独特魅力的设计作品。Thiss paper uses the comparative method to domestic cars marks with foreign auto analysis and analogy, though foreign famous brand logo design for reference,puts forward the existing in the domestic car brand in logo design problem that designers should keep pace with The times in the domestic car in logo design,from the view of change, development and innovation for automobile logo design,make the domestic car flag more times and identification.In domestic standard volunteers in the design of the ＂shanzhai＂ phenomenon of foreign car flag more conclusions,and then illustrates the designer should not be simple to successful foreign logo design case for deformation,increase,reduce,or even a copy,and should be based an successful abroad the deep understanding of the logo design,the design has a unique charm of the design work.

关 键 词：汽车标志 国产汽车 识别性 时代性 

分 类 号：TB482[一般工业技术—包装工程]