Analysis of the Potential for Internationalization of a Medium Enterprise in the Mexican Footwear Sector  

作　　者：Maria Guadalupe Arredondo-Hidalgo Diana Del Consuelo Caldera-Gonzalez 

机构地区：[1]Universidad de Guanajuato, Guanajuato, Mexico

出　　处：《Journal of Modern Accounting and Auditing》2017年第1期35-43,共9页现代会计与审计（英文版）

摘　　要：This research is a longitudinal case study with descriptive scope and mixed methodology： quantitative and qualitative. The aim of this paper is to analyze the potential for internationalization of a medium-sized enterprise （SME） in the footwear sector in the city of Leon Guanajuato, Mexico, in order to identify the feasibility of carrying out the plans of international trade. An analysis of both the industry and the organization was made. SME has an incipient experience for the US market. The results show that the company has potential for internationalization, but insertion into other markets must be gradual, given the nature of the organization, and must be formally planned.

关 键 词：INTERNATIONALIZATION enterprise strategies SMES 

分 类 号：F239[经济管理—会计学]