作为异质性偏好的禀赋效应：来自神经经济学的证据  

Endowment Effect as Heterogeneous Preference:Based on Evidence of Neuroeconomics

作　　者：郭文敏[1,2] 杨思佳[1,2] 罗俊[3,4] 叶航[4,2] 

机构地区：[1]浙江大学经济学院 [2]浙江大学跨学科社会科学研究中心 [3]浙江财经大学经济学院 [4]浙江财经大学经济行为与决策研究中心和神经与行为经济学实验室

出　　处：《南方经济》2017年第4期109-122,共14页South China Journal of Economics

基　　金：浙江省哲学社会科学规划项目(16NDJC156YB);国家社科基金重点项目(13AZD061);国家社科基金重大项目(15ZDB134)的资助

摘　　要：禀赋效应是主流经济学难以回避的"异象"(Anomalies),对主流经济学一系列重要的理论假设构成了严峻挑战。过去半个世纪以来,对于禀赋效应是否真实、有效和稳健的存在,在主流经济学家与行为经济学家和实验经济学家之间一直存在着严重的分歧与争论。近10年来,伴随着科学技术的进步以及脑科学、认知神经科学、尤其是神经经济学的发展,研究者们在行为实验的基础上,使用脑成像和脑刺激等先进技术,揭示了禀赋效应与人类大脑神经活动之间的相关关系和因果关系,在神经科学的层面上证实了禀赋效应存在的微观基础。文章将对这些研究成果进行较为全面的回顾与评述,从而为禀赋效应的存在性提供新的科学证据。Endowment effect is a kind of Anomalies that can＇t be ignored by the mainstream economics, which challenges a series of important hypothesis in mainstream economics. Last fifty years, there have been arguments between mainstream economists and behavioral economists as well as experimental economists on whether endowment effect exists truly, effectively and robustly. However based on behavioral experiments scientists found the correlation and causal connection between neural activities in human brain and endowment effect thus provide microeconomic foundation of endowment effect from the view of neuroscience, using technologies （ e. g. brain imaging and brain stimulation）, which are benefit from development in technology, brain science, cogenitive neuroscience especially nueroeconomics within this decade. This paper will give the a review of these studies to give new evidence of the existence of endowment effect.

关 键 词：禀赋效应 异象 行为实验 神经实验 神经经济学 

分 类 号：F011[经济管理—政治经济学] F016