物流企业知识产权保护研究  

The Protection of Intellectual Property Rights Research Logistics Enterprises

作　　者：夏露[1] 肖湘美惠 

机构地区：[1]湖北工业大学经济与管理学院,湖北武汉430068

出　　处：《特区经济》2017年第4期102-105,共4页Special Zone Economy

基　　金：2016年湖北省教育厅哲学社会科学研究重大项目(项目编号:16ZD023)

摘　　要：本文从我国物流企业在收入规模、业务分布等的发展新趋势,及重点物流企业技术结构不合理的现状出发,阐述知识产权对物流企业尤其是技术型企业,是提升核心竞争力和品牌价值的关键。从管理和决策两个层面提出建议,管理上要配备专门人员,实现管理创新;决策上要重视物流企业的标准化、品牌设计与注册、专利申请与维护、商业秘密创造与保密等。This article from our country logistics enterprises in the new trend of development of the income scale,the distributions of the business,and focus on the present situation of the unreasonable structure of the logistics enterprise technology especially technology-oriented enterprises,logistics companies for intellectual property is the key to enhance core competitiveness and brand value. From the level of management and decisionmaking,the paper puts forward with specialized personnel management,realize the management innovation; Decisions to the standardization of logistics enterprises,brand design and registration,patent application and maintenance,business secret creation and confidentiality,such as strategic thinking and choice.

关 键 词：物流企业 知识产权 保护 

分 类 号：F259.23[经济管理—国民经济]