中国高尔夫产业结构、行为、绩效的相互关系研究  

Interaction Relations among Structure,Conduct and Performance of Chinese Golf Industry

作　　者：詹新寰[1] ZHAN Xinhuan(School of Sports, Jiangxi Univ. of Finance and Economics, Nanchang 330013, China)

机构地区：[1]江西财经大学体育学院,江西南昌330013

出　　处：《武汉体育学院学报》2017年第5期32-38,共7页Journal of Wuhan Sports University

基　　金：国家社会科学基金重点项目(14AZD086)

摘　　要：该文采用数理统计法、文献资料法、逻辑分析法等研究方法,对中国高尔夫产业的市场结构、企业行为、市场绩效及三者之间相互关系的理论与实证分析发现:中国高尔夫产业的市场绩效与市场集中度呈反向变化;中国高尔夫产业的中低度差异化制约了市场绩效的提高;高尔夫球场实施价格歧视策略有利于高尔夫球场获取垄断利润,但对高尔夫会籍实施跨时价格歧视将会使得长期利润减少。最后,根据研究结果,针对进一步提高我国高尔夫产业的绩效水平,提出了相应的对策建议。This paper adopted statistics,literature and logic analysis and conducted a theoretical research on the relations among market structure,enterprise conduct,and the performance of Chinas golf industry.The results showed that the market performance and market concentration of Chinese golf industry inversely changed.The moderate and low differentiation of the Chinese golf industry had a negative effect on the performance.The price discrimination strategy helps the golf club to obtain monopoly profits;but intertemporal price discrimination for the golf membership leads to the reduction of long term profit.To solve these problems,suggestions were made.

关 键 词：高尔夫产业 市场结构 企业行为 市场绩效 

分 类 号：G80-05[文化科学—运动人体科学]