影响动漫文化消费因素及中国受众特点分析  

Factors Affecting Animation Culutral Consumption and Chinese Audience Characteristics

作　　者：李明[1] 肖玮[1] 

机构地区：[1]阜阳师范学院,安徽阜阳236041

出　　处：《阜阳师范学院学报（社会科学版）》2017年第2期147-150,共4页Journal of Fuyang Normal University：Social Science Edition

基　　金：安徽省教育厅人文社科重大项目"中国动漫文化品牌的塑造与传播研究"(SK2016SD48);安徽省教育厅振兴计划重大教改项目(2015zdjy196);阜阳师范学院校级教研项目"全媒体时代动画人才培养模式创新研究"(2015JYXM53)

摘　　要：随着中国动漫产业的不断完善和发展,动漫文化消费便具有明显的研究价值和应用价值。研究影响动漫文化品牌受众的因素和中国动漫受众特点,有助于我们准确定位,创新动漫产品,不断发展新的动漫传播渠道;借助新媒体,推动本土化的动漫角色明星形成和各类型动漫品牌建设,助推民族动漫产业创新发展。with the development and improvement of China＇s animation industry, the research and application of animation cultural consumption become worthwhile. Studying the factors that affect the audience of animation cultural brands along with the characteristics of Chinese animation audience, we can make accurate positioning, create new animation products and further expand new channels for the spread of animation. The paper proposes, by taking advantage of the new media background, to promote the localization of star-formation of animation characters and develop animation brands of all types in an effort to push the national animation industry to a much higher level in an innovative way.

关 键 词：动漫品牌 文化消费 动漫受众 新媒体 

分 类 号：G124[文化科学]