体育图腾及其崇拜的表现形式与社会效应研究  

Study on Manifestation and Social Impact of Sports Totem and Its' Worship

作　　者：金秋龙[1] 

机构地区：[1]北京体育大学体育传媒系,北京100084

出　　处：《哈尔滨体育学院学报》2017年第2期41-46,共6页Journal of Harbin Sport University

摘　　要：图腾崇拜是原始社会早期的宗教信仰形式,在其发展过程中,与体育有着密切的联系,本文采用文献资料、比较分析和内容分析等研究方法,针对体育新闻传播中的各种体育图腾与体育图腾崇拜现象,从社会学和传播学的视角,对体育图腾及其崇拜的起源与发展现状,体育图腾及其崇拜的表现形式与社会影响进行了研究,充分肯定了体育图腾及其崇拜的正面影响,但同时也应看到体育图腾及其崇拜在发展过程中产生的一些负面影响,并针对其负面影响提出相应的解决对策,以期为体育图腾及其崇拜文化在我国乃至世界的传播提供理论参考,同时,也为媒介传播健康、积极的体育图腾文化提供业务指导和理论借鉴。Employing documentation literature comparision analysis and content analysis methods and targeting at various kinds of sports totem and its ＇ worship forms in sports news communication, From the perspective of sociology and communication, this article elaborates on the origin and development status of sports totem and its＇ worship ,as well as their mani- festation as social influence. We fully appreciate the positive effects of sports totem and its＇ worship, but there are also some negative effects . So this article puts forward relevant solu- tions against the negative effects and hopes to provide theoretical reference for the spread of sports totem and worship at home and abroad and professional guidance for media communi- cation and healthy development of sports totem and its＇ worship.

关 键 词：体育图腾 体育图腾崇拜 媒介仪式 社会效应 传播学 

分 类 号：G80-05[文化科学—运动人体科学]