社会化媒体的背景、内涵与辨析——国外研究文献述评  

Social Media: Background,Connotation and Discrimination

作　　者：徐升华[1] 汤敏倩 

机构地区：[1]江西财经大学信息管理学院,江西南昌330013

出　　处：《情报理论与实践》2017年第5期28-32,27,共6页Information Studies:Theory & Application

基　　金：国家自然科学基金项目"企业协同创新过程中知识互动机制研究"(项目编号:71561010);江西省研究生创新专项基金项目"社会化媒体环境下企业知识互动影响因素研究"(项目编号:YC2015-B052)的成果之一

摘　　要：[目的/意义]社会化媒体的现有研究大多集中在应用实践类的具体案例分析,较少考虑理论述评性的研究内容讨论,其中针对社会化媒体发展背景、内涵表现、概念辨析的研究成果稍显单薄。[方法/过程]利用SSCI数据库对国外社会化媒体有关文献进行检索,并针对发文数量、发文时间、研究方向等外部特征以及研究主题、研究关键等内容特征进行计量分析;在此基础上,逐篇阅读并归类文献,综合分析社会化媒体发展与内涵及其相比新媒体的区别联系。[结果/结论]在某些相对情境下,社会化媒体确实区别于新媒体,凸显新意所在。但是,社会化媒体不是严格意义下的新理论,而是新媒体理论细化后的衍生部分。[Purpose/significance] Most of the existing social media researches focus on the practice of specific cases,while theoretical reviews of research content like research results of development background,connotation presentation and concepts discrimination are less considered. [Method/process]This paper retrieves the foreign literatures on social media from SSCI database,and conducts a quantitative analysis on the external features like publication number,time and research direction,and internal features like research themes and focus. After that,the paper conducts a comprehensive qualitative analysis from social media development,content definition and its connections and differences with new media by reading and classifying all articles. [Result/conclusion] In some relative situation,social media is different from new media. However,social media is only a derived part of new media instead of a new theory.

关 键 词：社会化媒体 传统媒体 新媒体 概念辨析 

分 类 号：G206[文化科学—传播学]