以冬奥为契机优化张家口英语软环境的策略研究  

Strategies for the Optimization of English Soft Environment of Zhangjiakou by Taking Winter Olympic Games as an Opportunity

作　　者：辛程[1] 程建丽[1] XIN Cheng CHENG Jian-li(Department of Foreign I.anguages, Zhangjiakou University, Zhangjiakou, Hebei 075000, Chin)

机构地区：[1]张家口学院外语系,河北张家口075000

出　　处：《河北北方学院学报（社会科学版）》2017年第2期113-116,共4页Journal of Hebei North University：Social Science Edition

基　　金：河北省社会科学发展研究课题(201603040168)

摘　　要：京张冬奥会的成功申办将使张家口与国际接轨,并将作为举办冬奥的滑雪胜地而蜚声中外。然而要成为有国际影响力的奥运城市,不仅要加强城市的基础设施等硬环境的建设,更应重视城市的英语文化软环境的建设。以申奥为契机,探究张家口英语软环境建设的现状,发现存在的问题,并提出行之有效的优化对策。The successful bid to host the Winter Olympic Games will make Zhangjiakou more in line with international standards. To be the Olympic city with international influence,however, not only should the hard environment like the construction of urban infrastructure be improved, but the construction of English cultural soft environment of the city. The paper explores the current situation of English soft environment construction of Zhangjiakou by taking Winter Olympic Games as an opportunity,detects the existing problems,and tries to put forward some optimizing strategies.

关 键 词：冬奥会 张家口 英语语言 软环境建设 策略 

分 类 号：H31[语言文字—英语]