生态移民区用户阅读行为及影响因素分析——以宁夏闽宁镇为例  

An Analysis on the Reading Behavior and Its Influencing Factors on Ecomigration Area——A Case Study of Ningxia

作　　者：张萍[1] 王岗[2] Zhang Ping Wang Gang

机构地区：[1]宁夏职业技术学院宁夏广播电视大学图书馆 [2]宁夏图书馆

出　　处：《图书馆理论与实践》2017年第4期66-70,共5页Library Theory and Practice

基　　金：2016年宁夏哲学社会科学规划项目"宁夏地区图书馆阅读推广机制与实证研究"(项目编号:16NXBTQ01)的阶段性研究成果

摘　　要：以宁夏闽宁镇生态移民用户为对象进行实证调研,运用二项Logistic回归模型统计分析数据,研究此区域用户阅读行为及影响因素,提出移民区阅读相关对策、建议,旨在倡导全民阅读,促进民族团结和谐、阅读融合的社会氛围,为宁夏乡村过渡地域完善文化建设和公共阅读服务提供参考。The readers＇ reading behavior can reflect their reading ability and the willingness to participate in cultural and reading activities. The analysis on the reading behavior of the readers in ecomigration area can promote universal reading and provide reference for the improvement of the cultural construction and public cultural service. This article, taking the readers in ecomigration area of Ningxia MinNing town as research object, makes an empirical research on the readers＇ reading behavior and its influencing factors with Binomial Logistic model, and puts forwards some suggestion on reading promotion, which is of great significance to improve the quality of the population in the ecornigration area, and has a positive effect on the promotion of national unity and harmony in Ningxia as well as the social atmosphere of reading and integration in urban and rural areas.

关 键 词：生态移民区 闽宁镇 阅读行为 二项Logistic模型 

分 类 号：G252.0[文化科学—图书馆学] G252.17