媒介公信力的内涵界定与维度建构  

Study on the Concept and Multi-dimensional Scale of Media Credibility

作　　者：刘学义[1] 王一丽[2] 

机构地区：[1]吉林大学文学院,吉林长春130012 [2]空军航空大学社科系,吉林长春130021

出　　处：《吉林师范大学学报（人文社会科学版）》2017年第3期82-87,共6页Journal Of Jilin Normal University:Humanities & Social Science Edition

基　　金：国家社会科学基金项目"网络媒体可信度的生成与维系机制研究"(编号:11CXW039)

摘　　要：本文多层次探讨了媒介公信力概念的构成维度与具体指标,并对影响媒介公信力的不同宏观、微观因素进行了辨析。媒介公信力的内涵构成主要有两方面:"媒体信用"与"公众信任"。媒介公信力影响因素包括信息来源与传播者可信度、信息特征、受众变量以及传媒自身因素等多个维度。媒介公信力测评,通常有相对公信力、绝对公信力测量两种方式。The paper explores the concept and indicators of the media credibility in the multi perspectives. It analyzes the macro and micro factors of media media credibility. The main aspects of media credibility are the'media credit'and the'public trust'. The influenced factors of media credibility include the information source and the communicator credibility, the information characteristic, the audience variable and the media internal factors. Media credibility evaluation includes relative credibility and absolute credibility.

关 键 词：媒介公信力 维度 指标 影响因素 

分 类 号：G206[文化科学—传播学]