网络舆情研究中的大数据技术使用与问题  

The Usages and Challenges of Big-data Technology in Research on Online Public Opinion

作　　者：余秀才[1] 

机构地区：[1]中南财经政法大学新闻与文化传播学院,湖北武汉430073

出　　处：《新闻大学》2017年第2期112-118,共7页Journalism Research

基　　金：国家社科基金项目"重大突发公共事件中的微博舆论传播与引导研究"(项目编号:11CXW019)的阶段性成果

摘　　要：大数据技术崛起对社会各领域产生广泛影响,也对网络舆情研究带来巨大冲击。本文从大数据的概念内涵出发,分析了大数据技术在信息存储、信息检索与评测等方面对网络舆情研究所带来的思维转向与技术挑战,并进而探究这种技术使用背后的诸多弊端和不足,为大数据时代网络舆情研究的思维转向与正向发展提供审慎建议与思考。The rise of big-data technology has brought broad influences in different social fields, and it also brought giant impact to the research of on-line public opinion. Based on the definition of big-data, this paper has analyzed the mental shift and technical challenges in the research of on-line public opinion, which were induced by the data storage,the information monitoring, and the information evaluating of big-data technology. This paper also has explored many pitfalls and deficiencies which were produced by the usage of big-data technology. These analyses and exploration have provided prudential considerations and proposals for the mental shift and healthy development in the research of on-line public opinion.

关 键 词：舆论 网络舆情 大数据技术 

分 类 号：G210.7[文化科学—新闻学]