对滁州城市形象的媒体宣传策略思路探索  

Exploration of Chuzhou City Image Media Propaganda

作　　者：韩之玖[1] 

机构地区：[1]滁州学院美术与设计学院,安徽滁州239000

出　　处：《赤峰学院学报（哲学社会科学版）》2017年第5期58-60,共3页Journal of Chifeng University：Philosophy and Social Science Chinese Edition

基　　金：2016年安徽省教育厅人文社科一般项目"滁州形象宣传中的媒体策略研究"(sk2016B20)

摘　　要：我国经济市场的发展,对城市形象的改变起到了促进作用。而城市之间的竞争也随着经济市场的发展而逐渐激烈。所以,为了提高城市的知名度,提高城市的经济收益,吸引更多的游客和投资商,则需要创新良好的城市形象,并且借助于媒体,宣传城市形象,这样能够拉动当地市场经济的发展,对全面建设小康社会具有积极的促进作用。所以,本文主要针对城市形象的媒体宣传策略思路进行简单的分析和阐述,希望可以为城市的发展做出一点点贡献。The development of market economy in our country, played a significant role in the change of the city＇s image. And the competition between cities is fierce gradually along with the development of the economic market. So, in order to improve the urban visibility, improve the economic benefits of the city, to attract more tourists and investors, requires innovation good city image, and with the help of the media, promote city image, it can drive the development of market economy, local to the comprehensive construction well-off society has a positive role in promoting. So, this article mainly aims at the city＇s image of media strategy ideas for simple analysis and elaboration, hope I can make a little contribution to the development of the city.

关 键 词：城市形象 媒体宣传 内容 方向 

分 类 号：G222.2[文化科学]