社会经济转型期广东体育旅游资源综合开发及市场营销策略的研究  

Research on the Comprehensive Development of Guangdong Sports Tourism Resources and Marketing Strategy in the Social Economic transition Period

作　　者：樊新刚[1] 

机构地区：[1]清远职业技术学院公共教学部,广东清远511500

出　　处：《菏泽学院学报》2017年第2期95-99,共5页Journal of Heze University

基　　金：清远市社科基金项目(QY2011-ZF15)

摘　　要：国际经济对我国社会经济的影响日渐深远,伴随着市场经济的不断发展,社会经济也不断地出现了新挑战,转型发展将是整个国民经济不可逆转的趋势.与此同时,国民生活质量显著提高,体育产业在此基础上也获得了长足的进步.体育产业的发展也触及到越来越多的领域,在社会经济转型期成为促进经济增长的新动力.介绍了广东省体育旅游资源的现状及其开发的优势与劣势;分析了广东省体育旅游开发布局模式;从通过大型体育赛事和各种媒体加强体育旅游资源的宣传、打造特色精品体育旅游项目、加强体育旅游人才的培养和可持续发展方面,对广东省体育旅游资源的营销进行了阐述.The impact of the international economic society on our national economy has increasingly far-reaching, along with the continuous development of market economy, society and economy are constantly emerging new challenges, the transformation development of the entire national economy will be an irreversible trend. At the same time, the national quality of life has improved significantly and the sports industry has also made considerable progress on this basis. The development of sports industry has also touched more and more fields and become a new impetus to economic growth in the period of social economic transformation. The paper introduces the advantages and disadvantages of the status quo and development layout pattern of sports tourism resources in Guangdong and finally expounds sports tourism resources marketing ways by strengthening the publicity of sports tourism resources through large-scale sports events and various media, establishing some special sports tourism projects and promoting talent training and sustainable development of sports tourism talents.

关 键 词：经济转型期 体育旅游资源 综合开发 营销策略 广东省 

分 类 号：G80-052[文化科学—运动人体科学]