新中国初期新闻宣传的价值重塑与体制重构  

The Value and System Reconstruction of News Propaganda in the Early Period of New China

作　　者：高中伟[1] 邱爽[1] 

机构地区：[1]四川大学马克思主义学院

出　　处：《四川大学学报（哲学社会科学版）》2017年第2期64-73,共10页Journal of Sichuan University：Philosophy and Social Science Edition

基　　金：国家社会科学基金一般项目"新中国成立以来党对城市社会组织整合的历史进程与基本经验研究"(13BDJ008)

摘　　要：新中国初期,中国共产党面临国际上美苏两种力量泾渭分明的抗争格局与国内新生政权亟待巩固的严峻挑战,党的新闻宣传承担着确立社会主义意识形态,赢得国内民众和国际社会对新生政权认同的历史使命。为此,党对新闻宣传开展全面价值重塑与体制重构,确立马克思主义在意识形态领域的指导地位,构建中国特色马克思主义新闻宣传思想体系,彻底改造旧有新闻宣传体制,确立党管宣传基本制度,形成了以党报为主体的社会主义新闻宣传事业一元化格局。新的价值理念和宣传体制有力推动了马克思主义意识形态和社会主义价值观的广泛传播,为新生政权巩固和新的国家形象塑造发挥了重要作用,其基本价值与基本体制影响至今。In the early period of new China, the Communist Party was facing severe challenges from both the U. S. -Soviet confrontation and the urgent need of the new regime to consolidate its power. The propaganda of the party took on the historical mission of establishing socialist ideology and winning recognition of the domestic people and the international community. Therefore, the Party launched a comprehensive reconstruction of Party values and Party system, established the guiding position of Marxism in the field of ideology, and constructed the theory of Marxist news propaganda with Chinese characteristics. By reforming the old news propaganda system, the basic system of propaganda under party control was established, forming the socialist unified pattern of news propaganda with the party newspapers as the main body. The new concept of value and the propaganda system promoted the spread of Marxist ideology and socialist values, thus playing an important role in consolidating the new regime and creating a new image of the country. This system with its basic values is still influencing Chinese society today.

关 键 词：新中国初期 新闻宣传 价值重塑 体制重构 

分 类 号：G210.9[文化科学—新闻学]