供给侧改革理念下我国旅游购物陷阱分析——基于利益分配链主体的博弈视角  

An Analysis on Tourist Shopping Traps in China in the Context of Supply-side Reform:Based on the Game Perspective of Interest Distribution Chain

作　　者：王家庭[1] 毛文峰[1] 臧家新 卢星辰[1] Wang Jiating Mao Wenfeng Zang Jiaxin Lu Xingchen

机构地区：[1]南开大学中国城市与区域经济研究中心

出　　处：《创新》2017年第3期10-19,共10页Innovation

摘　　要：旅游购物市场的购物陷阱一直是制约我国旅游业健康发展的重要问题,而作为利益链分配主体的旅游中介、旅游购物商店和旅游者的非均衡博弈是此类陷阱居高不下的主要原因。文章基于供给侧改革,运用博弈一般均衡分析和信息经济学理论,对旅游购物商店之间以及旅游中介和旅游者的博弈行为进行分析,最后就博弈产生的恶性价格竞争和代理成本问题提出诚信进化和旅游中介创新的相关建议。The shopping trap of tourist shopping market has always been an important problem to hider the healthy development of tourism in our country. The non-equilibrium game between the tourism agency, the tourist shopping mall and the tourists is the main reason for the high interest chain distribution. Based on the supply-side reform, the paper uses game general equilibrium analysis information economics theory to analyze the game behavior among shopping malls, travel agencies and tourists. Finally as to the vicious price competition and agency cost caused by game theory, the paper puts forward suggestions, such as integrity evolution and travel agency innovation.

关 键 词：供给侧改革 旅游购物陷阱 恶性价格竞争 代理成本 博弈 

分 类 号：F592.6[经济管理—旅游管理]