乡村旅游中“乡愁”记忆、重游意愿与旅游消费意愿关系研究  

The Study on Relationship between Nostalgia Memory in Rural Tourism As Well As Revisit Intention and Tourism Consumption Intention

作　　者：谢新丽[1,2] 吕群超[1,2] XIE Xinli LV Qunchao(Department of Tourism Tourism Research Institute, Ningde Normal University, Ningde, China 352100)

机构地区：[1]宁德师范学院旅游系,福建宁德352100 [2]宁德师范学院旅游研究所,福建宁德352100

出　　处：《温州大学学报（自然科学版）》2017年第2期52-62,共11页Journal of Wenzhou University(Natural Science Edition)

基　　金：国家社科基金资助项目(15BGL117);福建省社科规划资助项目(FJ2015C155);福建省社科规划资助项目(2014B105);福建省教育厅社科资助项目(JAS160586)

摘　　要：基于对乡愁的解构,构建了社会记忆、空间记忆、环境记忆、重游意愿与旅游消费意愿的整合模型,以福建省5个最美美丽乡村的旅游者为研究对象,采用结构方程模型(SEM)方法,对整合模型进行了实证检验,研究发现:社会记忆、空间记忆直接正向影响重游意愿,并通过重游意愿对旅游消费意愿产生间接影响;环境记忆对重游意愿和旅游消费意愿均有显著正向影响,同时通过重游意愿间接影响旅游消费意愿;重游意愿与旅游消费意愿之间存在递进关系;社会记忆、空间记忆与环境记忆之间存在相互影响关系.Based on the deconstruction of nostalgia, this paper consists of an integrated model, including the social memory （SM）, spatial memory （SMY）, environmental memory （EM）, intention to revisit （IR） and tourism consumption intention （TCI）. As a case study of the five most beautiful villages in Fujian province and by means of structural equation modeling （SEM） model, the empirical test is applied in this integrated model. The research turns out that the social memory as well as the spatial memory has directly positive impact on intention to revisit and has indirectly positive impact on tourism consumption intention. And the environmental memory has significantly positive impact on the intention to revisit and tourism consumption intention. Meanwhile the intention to revisit takes an indirect impact on tourism consumption intention. there exists a progressive relationship between intention to revisit and tourism consumption intention. While the social memory, spatial memory and environmental memory exist interactional relationship.

关 键 词：乡村旅游地 乡愁 重游意愿 旅游消费意愿 

分 类 号：F590.75[经济管理—旅游管理]