我国传媒业与互联网的融合与创新研究  

Research on the Integration and Innovation of Media Industry and the Internet in China

作　　者：龙梅兰 李盛龙[1] 

机构地区：[1]贵州民族大学,贵州贵阳550025

出　　处：《武汉职业技术学院学报》2017年第1期51-55,共5页Journal of Wuhan Polytechnic

基　　金：贵州省教育厅2014硕士点项目"贵州民族文化创意产业竞争力评价研究"(项目编号:14SSD021)

摘　　要：随着"互联网+"战略的提出和全面推行,树立互联网思维实现与互联网融合,已成为我国传媒业未来创新发展的大势所趋。为此,我们在分析互联网思维内涵、特征及其对传媒业影响的基础上,研究出了我国传媒业与"互联网+"融合发展的路径与模式,以作为我国传媒业创新发展的参考之用。As the strategy of＂Internet ＋＂is put forward and fully implementing,set up the Internet thinking to fuse with the Internet,which has become the main trend of the development of China＇s media industry in the future innovation.Therefore,on the basis of analyzing the connotation and characteristics of Internet thinking and its impact on the media industry,we have developed the path and model of the development of China＇s media industry and＂Internet ＋＂as the reference for the innovation and development of China＇s media industry.

关 键 词：互联网思维 传媒业 创新发展 

分 类 号：G21[文化科学—新闻学]