真人秀节目之于生活文本的消费逻辑  

On Life Text Consumption Logic of Reality Show

作　　者：欧阳友权[1] 刘谭明[1] 

机构地区：[1]中南大学文学与新闻传播学院,湖南长沙410083

出　　处：《求是学刊》2017年第3期135-140,共6页Seeking Truth

摘　　要：真人秀成为近年来我国电视综艺节目的主打形态。真人秀节目具有秀场生活文本的消费性特征,它游离于真实与虚拟之间,呈现出仿真性包装和预设取舍性特点,其所制造的"偶像消费"造成了文化上的"低界契合"和人对"拟态环境"的依赖感,在一定程度上诱导了受众对虚拟生活文本的文化消费性选择。Reality shows are becoming the dominant variety shows in China. Wandering between reality and virtuality, reality shows take on the features of life text consumption, i.e. universality, hiding and one-sidedness. The ＂icon consumption＂ triggered by reality shows has resulted in ＂catering to mass taste＂ and depen-dency on ＂fabricated environment＂, thereby exerting impact on consumer attitudes to a certain extent.

关 键 词：真人秀 生活文本 消费逻辑 

分 类 号：F014.5[经济管理—政治经济学] G222[文化科学]