研学旅游动机对体验影响研究——以北京游为例  

Study about the Influence of Motivation on Experience——Taking Beijing for Example

作　　者：杜裕民[1,2] 

机构地区：[1]安徽师范大学,安徽芜湖241000 [2]滁州城市职业学院,安徽滁州239000

出　　处：《德州学院学报》2017年第2期77-83,共7页Journal of Dezhou University

基　　金：安徽省人文社科重点项目(SK2015A715);安徽省青年人才支持计划项目

摘　　要：研学旅游是一种特殊的旅游形式,其主体主要是中小学生.中小学生的特殊性,决定了研学旅游的动机对体验的影响与其他旅游形式不尽相同.我们以到北京研学旅游的中小学生为研究对象,采用因子分析法和聚类分析法将本次研究内容分为"好奇与学习"、"责任与义务"、"从众与休闲"三大动机和"情感体验"、"教育体验"两大体验.在此基础上采用ML方法对三大动机和两大体验进行因子路径分析,研究中小学生这一特殊群体在北京研学旅游动机和体验之间的关系.研究表明"责任与义务"对个人体验比较强,其次是"好奇与学习","从众与休闲"对个人情感体验较弱,这表明研学旅游动机对体验的影响与其他旅游形式是不一样的.Study tourism which main part includes the primary and middle school students is a special form of tourism. The particularity of the primary and middle school students makes the motivation and experi- ence of the study tourism are different from other forms of tourism. Based on the primary and middle school students that travel to Beijing for studying, the thesis uses the factor analysis and cluster analysis method, includes three major motivations and two experiences which are curiosity and learning, responsi- bility and moral duty, conformity and leisure, emotional experience and education experience. Then the author uses ML to analyse the factor path of the major motivations and experiences and studies the rela- tionship between the motivation and experience of the primary and middle school students. The study shows the responsibility and moral duty has stronger influence to personal experience, then it＇s the curios- ity and learning, the conformity and leisure has weaker influence to personal emotional experience. It shows that the motivation and experience of the study tourism are different from other forms of tourism.

关 键 词：研学旅游 旅游动机 旅游体验 中小学生 

分 类 号：F592[经济管理—旅游管理]