案例教学法在“网络营销”课程中的应用研究  

An Research on the Case Teaching Method in the Application of the Network Marketing Course

作　　者：陈法杰[1] 周春光[1] 王润[1] 

机构地区：[1]石河子大学经济与管理学院,新疆石河子832003

出　　处：《兵团教育学院学报》2017年第2期66-69,共4页Journal of Bingtuan Education Institute

基　　金：石河子大学经管学院教改重点项目"基于教研平台的市场营销专业师资培养与教学团队建设机制与模式研究"(JGJG-2012-2);石河子大学人文社科中青年人才培育项目"网络口碑对消费者决策行为影响的实证研究"(RWSK13-Y02);石河子大学高层次人才项目"新疆特色农产品品牌竞争力提升研究"(RCSX201204)

摘　　要：网络营销是一门综合性较强的经济管理类专业课程,对学生的操作性与实践性有很高要求,开展案例教学对培养大学生的创新创造能力有着十分重要的作用。本文从案例教学的视角出发,结合网络营销课程的实际情况,分别从网络营销实施案例教学的必要性、应遵循的原则、网络营销案例教学的主要内容、实施案例教学应注意的事项等四个方面进行了系统的应用研究,以期提升网络营销课程的教学效果与质量。Network marketing is a comprehensive strong economic management class specialized course. The course has high requirements about the operational and practical abilities for students. The Case Teaching Method is a very important role to cultivate the innovation ability of college students. In this paper, starting from the perspective of case teaching, combined with the actual situation of the network marketing course, respectively from the network marketing the necessity of implementing case teaching, should follow the principle of the main content of case teaching, network marketing, the implementation of case teaching should pay attention to matters such as four aspects has carried on the research and application of the system in order to improve the network marketing teaching effect and quality.

关 键 词：网络营销 案例教学 应用 课程 

分 类 号：G642.0[文化科学—高等教育学]