服装品牌橱窗设计的分类与眼动跟踪分析  

Classification and Eye Tracking Analysis of Clothing Brand Window Display Design

作　　者：刘丽娴[1] 沈李怡 郝艺妍 陈如颖 

机构地区：[1]浙江理工大学服装学院,浙江杭州310018

出　　处：《天津纺织科技》2017年第2期38-41,共4页Tianjin Textile Science & Technology

基　　金：浙江省教育厅2015年课题资助项目(Y201534604);浙江省哲学社会科学重点课题(16NDJC035Z);国家级大学生创新创业训练计划项目(201610338009)

摘　　要：对当季各品牌橱窗设计进行调研与图片采集,对现有橱窗设计进行分类。界定出简洁构成式、生活场景式、奇异夸张式、未来科技式、氛围渲染式5种主要类型。利用眼动试验,跟踪分析视觉中心与眼动轨迹,基于热点图与眼动轨迹分析结果,对各种橱窗设计类型的设计重点与要素进行归纳。研究通过眼动试验,探讨差异化的橱窗设计方法。After the research of brand window display design and collection of the window display picture in this season, the window display design can be divided into five main kinds which include concise constitution, life style, strange exaggeration, future technology and atmosphere rendering. Using eye tracking method to track visual focus point and eye＇ s motion track. Based on the experimental results of fixation map and eye tracking, the key points and elements of every kind of window display design were summarized. Appeal to realize brand strategy and tactic purpose through window display design differentiation.

关 键 词：服装品牌 橱窗设计 眼动跟踪 分类 热点图 要素 

分 类 号：TS941.8[轻工技术与工程—服装设计与工程]