“互联网+”时代高校优质出版产品推广传播研究  

Study on the Promotion of University High Quality Published Works in the “Internet+” Age

作　　者：厉亚[1] 程晓峰[2] 郭蔚[3] 

机构地区：[1]湖南大学期刊社,长沙410082 [2]重庆科技学院,重庆401331 [3]湖南大学出版社,长沙410082

出　　处：《出版科学》2017年第3期102-106,共5页Publishing Journal

基　　金：湖南省科技厅软科学项目(2015ZK3009);北京市社会科学基金项目(15WYB048)研究成果

摘　　要：互联网+"时代,高校优质出版作品推广传播效能的提升,必须注重探索科学合理的路径,积极实现"全媒体模式"与出版全流程的有机融合:以众包模式搭建用户参与选题和创作的互联网平台,让高校优质作品从出版生产源头就建立与潜在用户和优质市场的优先联系;建立高校学术生产者与新媒体出版的跨界融合平台,推进优质出版作品的市场细分投放和供需精准对接;依托互联网推进成果转化,建设"高校、出版、产业"融合的推广应用平台,助力国家创新驱动发展战略。In the ＂lnternet ＋＂ age, promoting the university high quality published works efficiency must pay attention to exploring a scientific and reasonable path. Affirmative actualized the organic integration between Omni-media mode and whole publishing process： putting up an Internet platform, which users participated in subject and creating in crowdsourcing mode. Thus let university high quality works established prior linkages between potential users and quality market from publication source. Building a trans-boundary mixed platforms between university academy producer and new media publishing, was benefit for promoting the market segmentation of high quality published works, and made embarking and supply-demand docking more accurate. Promoting achievement transformation based on Internet, and established the extend application platform among ＂university- publication- industry＂ , boosts innovation-driven development strategy.

关 键 词：“互联网+”时代 高校优质出版产品 全媒体模式 出版全流程 创新驱动 

分 类 号：G235[文化科学]