基于培育旅游产业集群的农村旅游业发展探讨  

Development of Rural Tourism Based on the Cultivation of Tourism Industry Cluster

作　　者：李佳[1] 

机构地区：[1]三亚学院旅业管理学院,海南三亚572022

出　　处：《改革与战略》2017年第5期91-93,共3页Reformation & Strategy

基　　金：2015年海南省哲学社会科学规划课题"基于有效管理模型的海南旅游公众参与研究"(HNSK(QN)15-19)

摘　　要：农村旅游业的产业集聚化发展具有区域性品牌竞争优势、外部经济竞争优势、创新发展竞争优势、运营成本竞争优势,应充分发挥政府职能、完善产业链,完善农村旅游基础设施、优化区域科学规划布局,借助现代化信息技术推动农村旅游电商产业发展,营造农村旅游产业集群发展良好环境,塑造具有文化娱乐风格的多元化产品,促进农村旅游业集群化发展。Rural tourism industry cluster has the advantages in regional brand building competition, extemal economic competition, creative development competition and running business costs. We should give full play of government role, perfect the industrial chains, construct rural tour facilities, optimize regional layout, use modem information technology to promote E-business development, establish better environment for rural tourism development, and form diversified cultural products, so as to promote the rural tourism industry cluster development.

关 键 词：旅游产业集群 农村旅游业 竞争优势 

分 类 号：F592[经济管理—旅游管理]