“互联网＋”对中国文化贸易创新发展的影响研究  

The Influence of "Internet +" on the Innovation and Development of China 's Cultural Trade

作　　者：王江[1] 陶磊[1] 罗丹[1] 吴莉[1] 

机构地区：[1]北京大学经济与管理学院,北京现代制造业发展研究基地,北京100124

出　　处：《科技管理研究》2017年第10期228-232,共5页Science and Technology Management Research

基　　金：北京市社科规划项目特别委托项目“京津冀都市圈高端制造业与生产性服务业协同创新研究”(13JDJGD004);北京工业大学人文社科基金重点项目“一带一路”下中国生产性服务业“走出去”的模式创新及战略(011000514315508)

摘　　要：运用SWOT分析法分析我国现阶段"互联网+文化贸易"的优势、劣势、机遇、挑战;通过构建多元回归模型并实证分析得出,互联网对中国文化贸易的发展总体呈现促进作用,但对文化产业中某些行业不具有影响或具有负影响作用。根据结果,提出进一步促进文化贸易创新发展的对策建议。This paper firstly analyzes the advantages, disadvantages, opportunities and challenges of ＂Intemet ＋ culture trade＂ in China at present by using SWOT analysis method, and then constructs the multiple regression model and realistically analyzes that the Internet has a positive impact on the development of Chinese culture trade; it does not have an impact or have a negative impact on some lines of the cultural industry. Based on the results, this paper puts forward some countermeasures and suggestions to further promote the innovation and development of cultural trade.

关 键 词：“互联网+” 文化贸易 SWOT分析法 多元回归模型 

分 类 号：F752[经济管理—国际贸易] G124[经济管理—产业经济]