创新驱动理念下的体育无形资产的开发与增值方略  

Development and Added Value of Sports Intangible Assets under the Concept of Innovation-Driven

作　　者：顾久贤[1] GU Jiu - xian(Chang Zhou Vocational Institute of Mechatronic Technology,Changzhou 213164, China)

机构地区：[1]常州机电职业技术学院,江苏常州213164

出　　处：《广州体育学院学报》2017年第3期20-22,共3页Journal of Guangzhou Sport University

摘　　要：随着体育产业的不断发展,体育无形资产作为一种财富形式也日益得到了人们的重视。体育无形资产的开发与增值既是体育产业自身发展的一部分,也是促进体育产业发展的有效助推器。以创新驱动理念为指导,不断为体育无形资产的开发与增值提供与时俱进的新方略,是我国体育产业健康、有序、持久发展的重要柱石。With the continuous development of the sports industry, as a form of wealth, sports intangible assets are also in-creasingly attracted peoples attention. The development and added value of sports intangible assets is not only a part of the de-velopment of sports industry, but also an effective booster to promote the development of sports industry. Guided by the con-cept of innovation - driven, exploring the new ways of the development and added value of sports intangible assets is an impor-tant basis for the sound, orderly and sustainable development of Chinas sports industry.

关 键 词：体育无形资产 体育无形资产的开发与增值 创新驱动 

分 类 号：G80[文化科学—运动人体科学]