大众认知与运动休闲产业发展研究  

Research on Popular Cognition and Sports Leisure Industry Development

作　　者：李梅[1] LI Mei(Physical Education Department of South China Agricultural University, Guangzhou 510642 ,China)

机构地区：[1]华南农业大学体育部,广东广州510642

出　　处：《广州体育学院学报》2017年第3期62-64,共3页Journal of Guangzhou Sport University

摘　　要：运动休闲产业在中国是一个新兴产业,然而由于它具有健康性、时尚性和前瞻性的特点,近年来其发展显示出破竹之势,引来经济学人的普遍关注。然而作为一个综合性很强的新兴产业,其产业结构的构建和成熟发展许多诸多条件,而大众对产业的认知是诸多条件中最基础、最重要的一个。运动休闲相关业界人士必须积极宣传、教育社会各阶层正确认识运动休闲,使社会时尚、生活方式都融入运动休闲的理念,从而使运动休闲产业真正健康、可持续地发展。Sports and leisure industry is a new industry in China. However, due to its healthy, fashionable and forward - loo-king characteristics, the development of sports and leisure industry in recent years has shown the trend of breaking the bamboo industry, which attracts the attention of economists. However, as a comprehensive and strong new industry, its industrial structure and mature development of many conditions and the public awareness of the industry is the most basic conditions, the most important one.

关 键 词：运动休闲 产业 大众认知 休闲理念 文化 

分 类 号：G812.6[文化科学—体育学]