图书馆如何迎接场景时代?  

How Should Library Cope with the Age of Context?

作　　者：倚海伦[1] 李晶[1] Yi Hailun Li Jing

机构地区：[1]西北工业大学图书馆,馆员陕西西安710072

出　　处：《新世纪图书馆》2017年第5期36-39,共4页New Century Library

基　　金：2014年度西北工业大学高等教育研究基金项目"高校图书馆学习共享空间的建设研究"(项目编号:2014GJY21)研究成果之一

摘　　要：随着移动互联网的发展和智能终端设备的普及,场景时代已经到来。论文在分析场景时代产生的背景、含义和技术要素的基础上,从思维转变、场景化O2O、基于位置的服务、社群构建、大数据挖掘等几方面剖析场景时代图书馆的服务策略,认为场景时代更加倚重对情境的感知和信息服务的适配,未来图书馆应努力为用户搭建合适的服务场景,并通过适当的营销引导用户的场景体验。With the development of the mobile Internet and the popularity of smart terminal devices, the age of context has arrived. Based on the analysis of the background, concept and the technology elements of the age of context, this paper describes the service strategy of libraries in the age of context from the aspects of the change of thinking, contextual O2O , location based service, the construction of community and big data mining. It points out that the context-awareness and information service adaptation are emphasized in the age of context. Therefore, libraries should build appropriate service context and guide users to experience the context through marketing in the future.

关 键 词：场景 碎片化 O2O 基于位置的服务 社群 

分 类 号：G252.0[文化科学—图书馆学]