“互联网+足球”研发与多元化推广的效能思考  

Reflections on Efficiency of Internet Plus Football Development and Diversified Promotion

作　　者：张智[1] 杨俊峰[1] 张帅[1] 

机构地区：[1]山西大同大学体育学院,山西大同037009

出　　处：《山西大同大学学报（自然科学版）》2017年第2期78-81,共4页Journal of Shanxi Datong University(Natural Science Edition)

基　　金：山西省软科学研究项目[2014041057-4]

摘　　要："互联网+"作为代表未来新型经济的一种形态,与足球相融合后,诞生了"线上+线下"结合的足球O2O产品。用足球反哺商业生态系统,目的是提升足球经济的创新力与生产力。"互联网+校园足球",能够助力校园足球升级;"互联网+足球俱乐部",也发挥了复合型的电子商务在我国职业足球俱乐部中的积极作用。"互联网+足球"在研发过程中暴露出诸多问题,但是多元化的战略推广目标所产生的效能予以国内足球发展巨大的新机,同时也带来了互联网思维融合足球产业的新思考。＂Internet plus＂ as the representative of the future of new economy form,after the fusion with the football, the products of the online ＋ line under the combination of football 020 are born.By nurturing football business ecosystem, the purpose is to enhance the ability of economic innovation and productivity of football. ＂ Internet plus campus football＂ helps the campus football upgrade; ＂In- ternet plus football club＂ .It also plays a positive role in the Chinese Professional Football Club.＂Internet plus football＂ has exposed many problems in the development process.However, the effectiveness of the strategy to promote the development of a wide range of do- mestic football to develop a huge new machine.At the same time, it also brings new thinking on the integration of the Internet thinking football industry.

关 键 词：互联网+足球 研发 效能 多元化推广 

分 类 号：G843[文化科学—体育训练]