地方政府网络舆论治理角色及实现路径  

The role and path of network consensus governance of local government

作　　者：董玉芝[1] 舒宪章 

机构地区：[1]周口师范学院新闻与传媒学院,河南周口466001 [2]商水县电视台新闻部,河南商水466100

出　　处：《周口师范学院学报》2017年第3期150-153,共4页Journal of Zhoukou Normal University

基　　金：2016年度河南省政府决策研究课题"河南地方政府网络治理困境及创新路径研究"(2016B286)

摘　　要：互联网传播革命,致使网络舆论呈现出更多新的特征,促使地方政府在治理过程中不断适应网络传播生态并及时转变角色。互联网思维下,地方政府一方面需要从单一依靠强制力和运动式治理理念转向对话沟通,并在策略上提高大数据在网络舆论治理中的运用能力,及时发现潜舆论做好预警引导;另一方面需要拓宽沟通渠道,借助新媒体重塑官方话语体系,深刻把握网络舆论背后的社会心态,通过平等、尊重、对话等进行调适舒缓,进而推进地方网络舆论生态的健康发展。Due to the Internet communication revolution, there take on even more new characteristics in network consensus, which urges the local government to change its role to adapt to the network communication ecology. Under the Internet＇s mode, on the one hand, local government should shift from compulsion to conversation, enhance the use of big data, discover the hidden opinion and provide early warning and guidance timely. On the other hand, it should broaden the communication channel, remodel government discourse system, seize the social attitude behind the network consensus and make adjustment through equality, respect and conversation in order to promote the network consensus ecology healthily.

关 键 词：地方政府 网络舆论 治理角色 实现路径 

分 类 号：G206.2[文化科学—传播学]